The Only Happy Folks
Many stores do not extend discounts to every customer. In fact some reserve their promotional offers to select people, who sign up for store loyalty cards. Retailers know that about 15% of their customers make up 60% of their profit (15/60 rule). These stores focus on those people to give them special deals and increase their purchases. Well, what about you and I who love to shop several cool stores? Should we now carry so many credit or preferred customer cards? No, when you can get deals online who needs that.
Coupon site Text2Store.com expands beyond mobile to online and print
shoppers are spending less, research firms report. In this cloudy
climate, many retailers are turning to promotions and special offers to
entice shoppers to buy. Some retailers are giving mobile coupons a try.
See the detail story here at Internet Retailer Magazine
Is Recession Using More Coupons ?
A new study (conducted in February) by ICOM (via MarketingVox) suggests that the recession or pseudo-recession that we’re in now will boost consumer use of coupons. From the study:
Of the 1,529 U.S. consumers who responded to a recent ICOM survey, 67% said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45% percent much more likely and 22% percent somewhat more likely.
ICOM’s nationwide survey of U.S. households was conducted in mid-February. The online research was sent to 40,000 households in the ICOM Shopper’s Voice database. Over the past ten years, the average coupon redemption rate has declined to less than 1.0 percent from a level of 1.6 percent across all U.S. coupons distributed.
Broken down by age, 71% of consumers in the 18-34 year-old age bracket said they are much more likely or somewhat more likely to use coupons in a recession. That compares to 68% in the 35-54 year-old bracket and 63% among those 55 years and above.
Geographically, 70% of Midwesterners said they are much more likely or somewhat more likely to use coupons in a recession, versus 69% of Westerners, 64% of Northeasterners and 62% of Southerners.
Income didn’t make a significant difference to respondents, with 68% of those earning less than $50,000 a year saying they are much more likely or somewhat more likely to use coupons in a recession, compared to 67% for those earning more than $50,000.
Coupons go high-tech
StarTribune
StarTribune Wrote- Coupons go high-tech
"If you don't have Internet service on your phone, but are adept at text messaging, try a service such as Text2store.com. You can specify what kinds of coupons are sent to you based on what you like to buy and where you buy it. Sign up, enter "denim" on the website, and you'll get a text telling you where jeans are on sale, complete with store addresses."
We are on Newsweek and MSNBC !
Lastweek mention: In the October 8 edition of Newsweek and
also on MSNBC, a nice article was written about Text2store along with
two other companies title : Money: Dial-A-Discount. Check it out MSNBC
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Survey: University Students Say “Yes” to Mobile Ads
A recent study by Ball State University has shown that students are getting more and more used to the idea of receiving ads on their mobile phone. This is the first time that a study has been conducted by a university on its own students.
The study found
that, during 2005-07, 56.3 % of students at Ball State would accept
ads if they got something free in exchange. Of theses, 37.5 % said
they would be willing to accept an ad if they got a free ring tone in
return, 21.4 % preferred the idea of a discount or coupon to a
restaurant, cinema or supermarket, while 20 % wanted free minutes,
upgrades or access to internet and music. 
The university study also found that 36.7 % of its students had received a text message ad in 2007, up 13 % on 2005 and that their students are less worried about how a business obtained their phone number than previously. The percentage of students who were said to be “very concerned” dropped by 25 percent while “concerned a little” fell by 33 percent.
The study also reported on student’s use of mobile phones, finding that:
The number of college students with cell phones with video cameras increased by 33 percent
Forty percent of respondents sent photos via cell phone or e-mail in 2007, up by 10 percent
Ten percent sent videos to another cell phone or e-mail addresses in 2007, up 7 percent
Fifty percent said they had downloaded a ring tone in 2007, up from 8.5 percent
Twenty percent have downloaded wallpapers or screensavers, an increase of 18.1 percent